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Sales Clues ....

Web Considerations

We've spent the past few years studying online image, branding, commerce ... and tried to determine the requirements for a business to profit online. We've evaluated literally thousands of websites and eCommerce solutions and have identified  key elements that contribute to the online success of any business. To implement these elements effectively will require a marketing fulfillment budget of as little [$3 per day for the first year & $1.06 per day year two and on]. We've found that these elements are absolutely necessary if you want your site to bring in profits: 

Memorable: The website must be professional and memorable. You never get a second chance to make a first impression on the internet. Integration: Graphics & written content must be synergistically married to the technical elements. Compelling Content: The wording within the site must grab the potential buyer's attention by hitting their hot buttons. Then, their interest in the site must be engaged, raising the chances of them actually buying something. Call to Action Response. Security: The eCommerce platform must use state-of-the-art encryption and security features. It must look and feel secure so the customer feels safe enough to provide confidential financial and personal information and buy from the merchant. Fair Shipping: Shipping charges must be calculated using zip code point-to-point calculation; so that the consumer doesn't feel ripped off with a flat rate shipping charge. Registration: The website must be properly registered.  High Search Engine Rankings: The site must have "first page" search engine rankings based on client participation in a professionally managed Search Engine Marketing campaign. Wow-ness: The website must have elements of purpose—the site needs to feel welcoming, inviting and functional.  It needs to have "hot button" oriented headlines that keep people emotionally involved while they are visiting as well as after they leave the site. FREE Offer: The website can have some kind of FREE offer allowing the business to obtain contact information for follow up sales activities. User Friendliness: The sales platform must be pleasing to the consumer. It's got to be easy to  understand, simple to use, and secure. This develops customer confidence, which leads them to a buying mode. Quality Traffic Volume: Marketing must drive lots of quality traffic to the site. Product Guarantee: A bold product and service guarantee must be readily visible. E-Mail Follow-up: The business should know how to utilize opt-in e-mail lists so it can follow up effectively with site visitors and generate new business. Product Logic Engine: For E-commerce sites ... The site should have a logic engine that automatically recommends products that complement the product that a visitor is currently purchasing. This helps increase the total sale amount. Strategic Marketing: Both tactical and strategic "traditional" marketing initiatives should be used to promote the site and to help drive qualified traffic to the website.  Hopper System: Must set up a "Hopper System" that cultivates prospective "not- yet-buyers" PLUS continually communicates value-added information to actual purchasers, thus helping to create customer loyalty and repeat business. Web Classifieds: Implement web classified ads with an engaging headline, and associated FREE offers. Evidence: Website must be evidence-oriented, backing up product and service claims with data proving to the customer that they would be a fool to buy elsewhere. Complimentary Site Links: The website must utilize link exchanges with other complimentary, non-competing, but high traffic sites. Referral System: The website must have a proactive, automated referral system in place. Online Affiliate Portals: Must have numerous heavily marketed portals for business to come through—their own URL, plus other online affiliations with searchable, aggregate superstores where they can list their products for sale. Systemization: The business should systematize the whole eCommerce process to minimize variation and manual error. Implementing quality improvement processes makes everything more effective, with fewer chances for costly errors. Branding: Pictures and content spell out --- why you! Vision, Mission, Goals & Objectives >>> Provide all parties with your business road map.

     info@southernsynergy.net

Staff Training ....

Training Modules 1 To 3 <>  Expectations - Duration

1. Four 1.5 Hour Group/Individual Skype Sessions <> 2 Weeks

 Proving Ground Period <> Up To One Month

2. Two 1.5 Hour Group/Individual Skype Sessions <> 1 Week

Proving Ground Period <> Up To One Month

3. Two 1.5 Hour Group/Individual Skype Sessions <> 1 Week

Proving Ground Period <> Up To One Month

Trainer Skype Username:  gianoplus

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